Issue 65

 

“Demand for EVs is softening”

So says legacy automakers,
and therefore the media says it too.

...But here's the truth...
(see the red correction I added)

The truth is, Ford's and GM's and the other legacy car maker's EVs aren't selling so well. But they can't come out and admit, "Our EVs aren't selling so well, so we're scaling back production until we can make better, more compelling cars. Plus, now is not the best time for us to be putting forth capital expenditures to build purpose-built factories to make EVs so we can make them profitably, and this is partly because of the increased labor costs we will be incurring due to the deal we had to make with the union so the strike could be stopped, and also remember that we lose money on every EV we currently sell because we haven't ramped up production to where the cost of making EVs can come down, so we'd really rather not sell any at this time."

So instead they created the narrative, "EV sales are declining, so we're cutting back on our EV production" implying that all EV sales are declining. And the media who get lots of money from Ford, GM, VW, BMW, etc for ads are happy to parrot their narrative. But EV sales don't seem to be declining in other parts of the world (where lots of Teslas are sold), so why should they be declining in the U.S.? And they're not declining for Tesla in the U.S. So I guess they ARE really declining for Ford, GM, and the other OEMs because as the word gets out that a Tesla EV offers a greater value proposition (more bang for the buck and a better car), the sales of those other EVs go down as Tesla sales increase. And this is happening worldwide.

This chart shows the profit-per-vehicle for Ford, GM, and Tesla (and for Ford and GM it's for all the cars they make, not just EVs, but Tesla only makes EVs). Notice how well Tesla is doing compared to Ford and GM?

And EV demand itself? Have a look!
And all car sales always dip at the very end of and beginning of the year.



But the media continues to lie...

Notice, on the bottom it says that Ford, GM, and Tesla all say that EV demand is slowing. But Tesla has never said this. Hmmm. I guess the media does lie.

 

No Ford, consumers are moving to your electric vehicles slower than you expected,
but EV sales are up for Tesla. But Ford can't tell the whole truth either.
But Bloomberg got this one right...

 

And someone forgot to tell the folks
in Norway that EV demand is softening.
Norway, where almost all new car sales are EVs.
And guess which EV is bought the most?

And Germany, the biggest EV market in Europe,
its EV sales are up 20% over this time last year, with...

 

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